For citations:
Rubanova M.I., Podoprigora Yu.V. FEATURES AND CAPABILITIES OF MARKETING IN THE B2B MARKET: VALUE-BASED APPROACH. Surgut State University Journal. 2024;12(2):53-61. (In Russ.) https://doi.org/10.35266/2949-3455-2024-2-6
Rubanova M.I., Podoprigora Yu.V. FEATURES AND CAPABILITIES OF MARKETING IN THE B2B MARKET: VALUE-BASED APPROACH. Surgut State University Journal. 2024;12(2):53-61. (In Russ.) https://doi.org/10.35266/2949-3455-2024-2-6