COMPONENTS OF THE DIGITAL TRANSFORMATION INVESTMENT STRATEGY AT AN INDUSTRIAL ENTERPRISE

The aim of this article is to analyze components of the digital transformation investment strategy at Russian industrial enterprises. As compared to the previous studies, financial, organizational, technical and innovative components are considered. Such components make it possible for decision-makers to determine the structure of the investment strategy as well as the current maturity level of the enterprise in terms of digital technologies development. There are financial components at the top of the hierarchy. They focus attention on resource constraints and the need of their efficient allocation during the economic downturn. Based on the contemporary literature review and the study of the Russian enterprises’ experience, both the achieved and expected results of the digital transformation are identified. Data on the enterprises’ management expectations from digitization have provided the basis for the proposed structure of the digital transformation investment strategy. As a result, a model of the hierarchy of investment strategy components is proposed. The hierarchy consists of financial, organizational, technical and innovative components of the strategy which create a conceptual basis for assessment of efficiency of digitalization and the enterprise’s maturity level as well as for determination of innovative technological solutions and improvement of employee engagement. The practical value of the study is that it has combined approaches to financial and technological support of investment activities in the development of information and computer technologies at enterprises.

1. О Стратегии развития информационного общества в Российской Федерации на 2017–2030 годы : указ Президента от 09.05.2017 № 203. Доступ из СПС «КонсультатнтПлюс».

2. Isaksen A., Trippl M., Kyllingstad N., Rypestol J. O. Digital Transformation of Regional Industries Through Asset Modification // Competitiveness Review. 2020. Vol. 31, № 1. P. 130–144.

3. Титов А. Б., Михеенко О. В., Чепикова Е. М. Цифровизация национальной экономики: концепция, технология, активы // Вестник Сургутского государственного университета. 2019. № 4. С. 68–73.

4. Dong J. Q., Karhade P. P., Rai A., Xu S. X. How Firms Make Information Technology Investment Decisions: Toward a Behavioral Agency Theory // Journal of Management Information Systems. 2021. Vol. 38, Is. 1. P. 29–58.

5. Katsamakas E. Value Network Competition and Information Technology // Human Systems Management. 2014. Vol. 33, № 1–2. P. 7–17.

6. Digital IQ в России 2020. URL: https://www.pwc.ru/ru/publications/digital-iq-pwc-abbyy.html (дата обращения: 12.01.2022).

7. Родина Л. А. Технологическая интеграция предприятий обрабатывающей промышленности на основе цифровых инструментов // Вестник Сургутского государственного университета. 2020. № 3. С. 28–35.

8. Dehning B., Richardson V. J., Stratopoulos T. Information Technology Investments and Firm Value // Information & Management. 2005. Vol. 42, Is. 7. P. 989–1008.

9. Urbinati A., Bogers M., Chiesa V., Frattini F. Creating and Capturing Value from Big Data: A Multiple-Case Study Analysis of Provider Companies // Technovation. 2019. Vol. 84–85. P. 21–36.

10. Schniederjans M. J., Hamaker J. L. A New Strategic Information Technology Investment Model // Management Decision. 2003. Vol. 41, № 1. P. 8–17.

11. Ширинкина Е. В. Влияние цифровизации на принципы управления человеческим капиталом работников промышленности // Экономика и менеджмент систем управления. 2018. Т. 30, № 4–3. С. 397–402.

12. Абдрахманова Г. И., Вишневский К. О., Гохберг Л. М. Индикаторы цифровой экономики: 2020 : статистический сборник. М. : НИУ ВШЭ, 2020. 360 с.

13. Беляков С. А., Степина И. О., Эйрих В. Е. Влияние пандемии COVID-19 на рынок труда: социально-экономические изменения, цифровизация // Казанский социально-гуманитарный вестник. 2020. Т. 5, № 46. С. 4–8.

14. Тюленева Т. А. Цифровизация горнодобывающей промышленности региона: проблемы и перспективы // Вестник Сургутского государственного университета. 2020. № 4. С. 25–33.