Current state and prospects of marketing mechanism implementation in customs services

Abstract

The research subject in this paper is the marketing of customs services. Developing theoretical regulations and recommendations on the implementation of the marketing mechanism in the customs services sphere is the aim. The main objectives include the study of the theoretical basis of customs marketing, the determination of the marketing mechanism current functioning order in the customs sphere, the development of recommendations for improving the interaction between the state and business in foreign trade, the development of functional models on the research topic. This paper uses methods of analysis, modelling, synthesis, and generalization. Based on the conducted research, the theoretical foundations of customs marketing are analyzed. The purpose of the marketing mechanism in customs services is defined, and the “service” concept of the state is developed on the example of the customs service. The recommendations for improving the quality of customs services include the development of the customs services management system model, which will enable them to identify and solve problems promptly in the customs service.