Cashback as loyalty program tool: Impact assessment on economic activity of financial services consumers | Lebedev | Surgut State University Journal

Surgut State University Journal
Vestnik Surgutskogo gosudarstvennogo universiteta

ISSN 2949-3455 (Online)

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Lebedev N.V., Vikharev V.V., Mikhailov V.V., Sandarov L.N. Cashback as loyalty program tool: Impact assessment on economic activity of financial services consumers. Surgut State University Journal. 2026;14(2):57‒70. (In Russ.) https://doi.org/10.35266/2949-3455-2026-2-5

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ISSN 2949-3455 (Online)

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About the Authors

N. V. Lebedev
Krasnodar Branch of the Financial University under the Government of the Russian Federation, Krasnodar
Russian Federation

Candidate of Sciences (Economics), Docent

V. V. Vikharev
Krasnodar Branch of the Financial University under the Government of the Russian Federation, Krasnodar
Russian Federation

Senior Lecturer

V. V. Mikhailov
Lomonosov Moscow State University, Moscow
Russian Federation

Master’s Degree Student

L. N. Sandarov
Lomonosov Moscow State University, Moscow
Russian Federation

Master’s Degree Student

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